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Northwest in Motion

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Home » Events » Bruyneel @ Elliott Bay Books

Bruyneel @ Elliott Bay Books

July 6, 2008 by David Longdon Leave a Comment

While it’s a disappointment that team Astana won’t be competing in this year’s Tour de France, Seattle benefits from the opening in Johan Bruyneel ‘s schedule. Bruyneel is on tour promoting his new book “We Might as Well Win” and speaks at Elliott Bay Books on Friday July 11.

Bruyneel is a former pro cyclist who went on to direct the U.S. Postal Service Pro Cycling Team (which became the Discovery Channel Pro Cycling Team) to seven Tour de France victories with Lance Armstrong, and a win last year with Alberto Contador. He’s currently the team director for Astana which has been excluded from this year’s Tour de France for less than transparent reasons.

I read his book during a business trip last week. I’m not a writing critic, so take my comments with a grain of salt. I found most of the writing to be ho-hum, but as a cycling fan I found the content to be compelling. The read includes personal anecdotes from Johan’s childhood and cycling career, as well as insight into his management of U.S Postal and Discovery.

Johan discusses his relationship with Armstrong, and the symbiosis they achieved as coach and athlete. He briefly mentions the Ivan Basso affair. And he spends a fair bit of time singing the praises of Alberto Contador.

Since Johan will be speaking the night before STP, maybe the crowd will be relatively small?


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