Official Press Release:
AUSTIN, Texas – June 15, 2009 – The Lance Armstrong Foundation (LAF) will launch its inaugural LIVESTRONG Challenge Seattle on June 21, 2009. The LIVESTRONG Challenge is the Lance Armstrong Foundation’s premier fundraising event in which participants can walk, run or ride to raise funds and support the Lance Armstrong Foundation’s mission to inspire, empower and unite people affected by cancer.
“We are excited to be in Seattle and inspired by the enthusiasm of the 2,500 participants and volunteers joining together to stand up for those living with cancer worldwide,” said Lance Armstrong, founder and chairman of the LAF. “For 12 years the LIVESTRONG Challenges have raised more than $50 million for the fight against cancer, and we are committed to making this year’s Challenge the most successful yet.”
The 2009 LIVESTRONG Challenge is on target to have a record breaking 14,000 participants and 4,000 volunteers, collectively in four events: Seattle, Washington (June 21); San Jose, CA (July 12); Philadelphia, Pennsylvania (August 23); and Austin, TX (October 24). The LIVESTRONG Challenges are projected to raise $10 million that will go directly to the support of programs and research dedicated to the prevention of cancer.
· $5 can offer 36 cancer survivors access to educational resources and inspirational survivor stories online at LIVESTRONG.org.
· $17 can provide a set of 12 easy-to-read cancer survivorship brochures targeted to different underserved populations each month.
· $25 can provide 12 cancer survivors with an organization system for important documents and information to help support their fight
· $56 can match five cancer survivors to clinical trials through the LIVESTRONG SurvivorCare program.
· $65 can help four cancer survivors navigate the healthcare system through the LIVESTRONG SurvivorCare program.
The LIVESTRONG Challenge is open to any participant that wants to walk, run, bike, or fundraise. The entry fee is $50, with an additional $250 minimum fundraising requirement for cyclists. There are no additional fundraising requirements; however, the LAF will recognize outstanding fundraising efforts with special awards during the Saturday night Fundraising Appreciation dinner.
Participants can register individually or as a team, and can choose to bike the 10, 40, 70 or 100 mile bike ride or walk or run the 5k. All courses start at the Seattle Center, which is located below the famed Space Needle, and move through the heart of the city. The LIVESTRONG website provides course information including street maps, Power Survivor Stops (refreshments), and climb elevations.
To make participating and donating easy, the LIVESTRONG Challenge website includes: message boards, registration information, fundraising tools, mentors and participant bios, team captain kits, training and route information, local attractions with travel and accommodation information, and other support material.
Go ahead. Pick a fight. Register today at www.livestrongchallenge.org.
About the Lance Armstrong Foundation:
At the Lance Armstrong Foundation, we fight for the 28 million people around the world living with cancer today. There can be – and should be – life after cancer for more people. That’s why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org.