Retail & Marketing

with Northwest in Motion

We bring the shop to the people!

Partner with Northwest in Motion to get your brand, products, or services in front the region's most engaged runners, cyclists, hikers, and skiers.

During the summer and fall of 2019 we hosted a popup experience retail and marketing presence at select running and cycling events.

As a result of the coronavirus pandemic, our 2019 experiment with popup/mobile retail is an old-school solution that works with our present reality, and will thrive into the future.

The pandemic forced the cancellation of in-person athletic events. We quickly pivoted and are bringing our popup/mobile shop to King County's multi-use trail system. We are located at the City of Bothell's Wayne Park adjacent to the Burke Gilman Trail. We are also conveniently located between a microbrew district in Kenmore, and a wine district in Woodinville. Many of our customers incorporate shopping with us as part of their bike + beer/wine/dining outings.

Our customers have taught us:

1. Avid cyclists and runners are looking for unique and smaller brands that can't be found in typical bike shops or fitness retail chains.

2. Some cyclists have told us they will *never* buy from a typical bike shop because the "cycling bro" culture is intimidating. Northwest in Motion's popup offers a friendly, safe, and accessible way to get outfitted.

Check out the photo portfolio of our popup/mobile shop.

Contact us about selling your products through our popup/mobile shop.

"Brilliant idea!"

"I was just thinking I needed a new XYZ, and here you are!"

"I'm not an experienced rider, but I'm starting to get into it and just realized I need a new XYZ."

"I will never shop at a bike shop because they are too intimidating. Thank you for being here."

"David and Francesca’s passion for Pacific Northwest athletics is on full display at our events. Whether it is providing coffee and treats for our runners, chatting with staff and participants about running, or offering aid station support, Northwest in Motion is a foundational piece of our running community. David and Francesca love promoting an active lifestyle. We always look forward to laughing and exercising alongside the Northwest in Motion team."

Kati Leigh, Event Director, MerGeo
Northwest Trail Runs, Street Scramble Urban Races, MerGeo Navigation Races, BEAST Adventure Races

Retail is tough. We apply an energetic, creative, "guerrilla" approach to retail. Our vision is to bring a positive, fun experience to recreational athletes, when they are participating in the activities they love.

We Offer

Experience Retail and Marketing
We meet retail clients when they are engaged in their favorite recreational pastimes. We provide folks with a personal 1:1 experience with your brand, product, or service. Our vision is to offer recreational athletes a mobile "boutique" shopping experience.

We are a sales channel that connects you with new customers at meaningful touch points that are integral to their lifestyles.

Millennial and Generation Z shoppers:

--Prefer merchandising methods that allow them to touch and feel
--Prefer shopping in person versus online when products merchandised in ways they find appealing
--Value merchandising more than predecessor generations

Content Marketing
With a long history of credible, local content production, Northwest in Motion can position your product in real-life contexts about what works for regional recreational athletes.

Check out our coverage of Platypus Hydration, Roka eyewear, Sensity photochromic lenses, and SportRX glasses.

Retail Sales
Via our mobile popup fitness boutique, online store, and our personalized "by appointment" shopping experience

Event Marketing and Support
In addition to a hospitality and retail presence at events, we can provide media coverage of the event and the participants.

Check out our coverage of the 2019 National Cyclocross Championships.

"Northwest in Motion has been such a pleasure to work with this past year. Our contributions to every event are always displayed with care and excitement, and David is always thoughtful to put together a follow-up email summarizing the event and how our contribution made a difference. We look forward to continuing our partnership with Northwest in Motion to further serve our community."

Mercurys Coffee Co., 2020

Partner with Us

We are looking for fitness brands and products who want to establish a marketing and retail presence in the Pacific Northwest.

On busy weekends and holidays, we can expose thousands of trail users to your brand.

There is growing interest in merchandise that is unique, hard to find without a laborious Internet search, and hard or impossible to find at chain fitness stores. Customers value a personal, friendly, live shopping experience.

Contact us.

"Working with Northwest in Motion as a 2019 MFG Race Day Sponsor has been fantastic. David was focused, dedicated, and followed through as a great partner to MFG Cyclocross. Northwest in Motion is a creative blend of community, content, and commerce. We appreciate Northwest in Motion."

Zac 'The Scalpel' Daab, MFG Cyclocross

Biciclista
"Designed in Portland, made in Italy" cycling clothing, as well as unique bike frames, components, and accessories. Northwest in Motion sells Biciclista clothing at our popup and "by invitation" retail events.

Albabici
Importer of Nalini cycling clothing, Selle SMP saddles, Limar helmets, and other clothing and accessories. Northwest in Motion sells Albabici clothing at our popup and "by invitation" retail events.

All Things about Italy
Importer of fine linens. Counter-intuitively, in 2019 we sold more of their kitchen towels than any other kind of item: At cycling and running events! Northwest in Motion sells All Things about Italy linens at our popup and "by invitation" retail events.

Mercurys Coffee
A Seattle-area coffee roaster that since 1998 has grown to 8 Eastside locations and ~140 staff. Voted #1 in Evening Magazine's "Best of Western Washington" competition six times in a row, as well as other awards. Northwest in Motion serves Mercurys at select running events in the Pacific Northwest.

Your Name Here
Contact us about ways we can partner.

Cascade Bicycle Swap
At this sales event hosted by the Cascade Bicycle Club, bike shops and independent sellers offer great deals on all things bicycle.

Criterium du Ballard/Ballard Mile
Considered one of Seattle's classic bike races, the 2020 edition adds a mile run through the streets of Old Ballard.

Cyclocross Revolution Series
Cross Revolution is a six-event competitive cyclocross series that offers a fun and fantastic cyclocross racing experience.

Evergreen Trail Runs
Evergreen Trail Runs hosts fun trail runs in Seattle area, and is the trail running arm of Orca Running.

Lake Sammamish Half Marathon
A point to point half marathon from Marymoor Park in Redmond to a festive finish line area at Lake Sammamish State Park in Issaquah.

Lake Washington Half Marathon
A loop course from at a festive start/finish area at Juanita Beach Park in Kirkland.

MFG Cyclocross
MFG Cyclocross brings a fresh vibe to Seattle-area cyclocross with an inclusive, fun atmosphere, and energy that encourages fast, competitive racing at all skill levels.

Northwest Trail Runs
Northwest Trail Runs puts on trail running events that are thoughtfully designed with the runner in mind, and in some of Puget Sound’s most beautiful parks and trails.

NW MTB Series
"Wednesday Night World Championships" is a XC Mountain Bike race series that happens almost weekly at North SeaTac Park. The festive start/finish area includes a taco truck and mechanical support.