Marketing with Northwest in Motion
Advertising or sponsoring Northwest in Motion puts your brand, products, or services in front the most avid cyclists, runners, hikers, and skiers in the Pacific Northwest.
Northwest in Motion began as “Velocity: The Seattle Cycling Blog” in the Seattle Post-Intelligencer from 2008-18. Northwest in Motion launched in February 2018. It includes all of the content from Velocity, and is broader in scope. In addition to cycling, it covers running, hiking, skiing, and body and mind fitness topics.
Advertising Best Practices
Based on Northwest in Motion’s reader behaviors and site traffic patterns, we recommend combining content marketing with ad placements to get the best results.
Content marketing is text stories, podcasts, videos, or social media posts that connect the reader with your brand, product, or service. This enables you to connect your brand with Northwest in Motion’s readers via stories about the people, places, and athletic experiences in the Pacific Northwest.
You can provide us with ready-to-post content, we can edit or repurpose existing content, or we can produce new content from scratch for you. Pricing for content development is based on a rate of $60/hr, one hour minimum.
Ads are .jpg images that can be combined with text and links to your website.
Target your Ad
Ads on Northwest in Motion can be associated with specific types of stories and events based on the categories we assign to our content. For example, a women’s-specific clothing brand could choose to appear in stories and events about and for women; a shoe brand could choose to appear in trail running events. We will work with you to identify the best categories for your brand, product, or service.
Ad Design Options
You can provide us with ready-to-post .jpgs, we can edit or repurpose existing .jpgs, or we can produce a new .jpg from scratch for you. Pricing for .jpg development is based on a rate of $75/hr, 1 hour minimum. Images with lots of white space should have a (preferably) transparent or white background.
Ads can be in two configurations:
Rectangular .jpg in a 2:1 ratio, 300px max width:
This size is used in the sidebar and under the home page calendar.
Horizontal .jpg strip with sides in an 8:1 ratio, 800px width:
This size is used in the home page, stories, and on the main calendar page.
Ad images include a link to the URL you designate, and optional text below the image with a link.
Northwest in Motion is responsive. Your ad images will resize depending on the device (desktop, tablet, mobile) the reader is using.
Ad Locations and Pricing
Pricing is based on location. Pricing subject to change at any time.
Home page
Targeting: No
Shape: Horizontal strip
Top: Limited to 2 spaces stacked alphabetically: $40/month
Above Photostream: Limited to 2 spaces stacked alphabetically: $35/month
Bottom: Reserved for sponsors
Story pages
These are the “blog posts” on the website
Targeting: Yes
Shape: Horizontal strip
Top: Limited to 2 spaces $25/month
Middle: $20/month
Bottom: $15/month
Home Page Calendar
Targeting: No
Shape: Rectangle
Under the calendar: $35/month
Main Calendar
Targeting: No
Shape: Horizontal strip
Above calendar: $25/month
Below Calendar: $20/month
Sidebar
Appears on almost every page and story in the “Support our Partners” section
Targeting: No
Shape: Rectangle
Alphabetically stacked: $45/month
Sponsorship
Sponsorship is a 3, 6, 9, or 12-month commitment to support Northwest in Motion. Sponsor logos are placed at the bottom of the home page.
Individuals may also sponsor Northwest in Motion.
Updated: February 19, 2019